susan isko
Experience Design Strategist
Creating smarter, stickier, more zeitgeisty live experiences for your brand.
Another selfie booth?
For real?
It seems like everything today is “experiential,” wouldn’t you agree?
That overpriced coffee with your name written on it or that branded-event selfie booth printing your pic, trying so hard to get you to remember their brand through “experience.” But do they actually work? Do they tap into the science of memory?
Enough with gimmicky festivalized tricks.
Create smarter, stickier, more meaningful live experiences to connect your brand deeply with your audiences. Get buzz that’s contagious. Measure impact too. I can help you do all that and more.
Services
Creative Concepting
Designing original concepts for live experiences based on your brand’s objectives, the latest trends in experience design, and neuromarketing principles. Retail, entertainment, events, rituals: you name it!
Customer Journey Mapping
Mapping the experience journey to ensure your brand’s message is delivered on the right touchpoint at the right time. Useful, usable and used.
Return on Experience (RoX) Measurement
Measuring the impact of your experience through surveys, wearables, and best-in-class xd indicators.
Experience Design
Research
Leading thought in experience design by participating in research, seminars, and publications.
Select Works
Benchmarking study of airport experiences and customer-journey mapping •
for Publicis Agency / Geneva International Airport
Cultural branding study and concepting of a multi-experience campaign around the racial wealth gap in the Netherlands •
for MCH Global Agency / Adyen
Design of an experience survey to measure return on experience (RoX) •
for Radio Television Switzerland / EPFL Lab for Experimental Museology (eM+)
Mobile ethnographic study, in-experience journey-mapping of a brand booth •
for MCH Global Agency /
Tag Heuer at
Watches & Wonders Geneva
Concepting a guerilla marketing camnpaign •
for ON Running
Cultural branding study and concepting of inter-gernerational sharing experiences for a housign coop •
for Arveron, Real Estate Development Agency
For awe and wonder
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